#4thIndustrialRevolution
#4thindustrialrevolution
social media is now your primary public One of the best strategy for using social media is knowing the specific point of why are you using social media. For an instant, you may want to use social media for raising Awareness, Sales, and Loyalty. Again analyzing the specific audiences that you will be interacting within social media is also important, as that will help in knowing the kind of people you dealing with and what do they expect from you. Being Human on social media can be the best strategy, as social media is about real relationships with real people.
#4thIndustrialRevolution makes it easy for PRPs to connect with their own created community using media, which benefits the organization by gaining publicity at a low cost. This helps PRPs to publish online about an event that takes place in the organization making sure that the targeted audience is reached.
cybercrime and cybersecurity PRPs should be aware of cybersecurity strategies in order to protect themselves from being the victims of cyber, like ‘’IMPERSONATION’’, whereby someone will pretend to be you and send or post material to get you in trouble which can damage your
reputation.
INCREASE ACCESS TO NEWS
social media now a main source of news. Social media is a very useful tool for public relation professionals, as it provides the opportunity for them to give any information to distribute to their audience at any time of the day. The Public Relation Practitioner can post about an important event that will take place in the organization in the next coming month, making their audience aware what the company is doing and updating with any changes that take place at the organization.
Feedback is important to your business. It is not the PRP alone giving news to the public but again the PRP get the opportunity to see what others are saying about the organization they work for. For example, PRP needs to know what their targeted audience and other companies think about their services or product offered, so that they may make any possible changes if needed. The PRP get access to news about their company’s competitor, like what that business is all about and whether their making trends to the business industry in order to keep up with them.
As a PR Professional, you need to be aware that the more people have easy access to news, it means it again easy for fake news to spread about you and your organization. The information you providing to the social media needs to be done appropriate and have facts, this means being extra careful when posting news on social media as it could spread incorrect information.
BRAND AWARENESS
Social media branding. Social media is a great place to increase brand awareness for any business. As a PRP you can use as many social media platforms to create awareness for your organization, ensure that your brand is consistent across all your social media sites, as well as your website and blog. Consistency helps people to recognize you easily and increase brand awareness
I agree with you Celiwe Ntombela, Social media has been a great idea which is a lead to make important information spread very fast and easily to make people aware of something important that is trending on that particular time.
ReplyDeleteThat is very true. Again more influencers are made through social media.
ReplyDeleteIts true that social media is a great platform to spread information because firstly the information will travel fast and it'll also reach you anywhere you are in the world.
ReplyDeleteWhile the high cost of data is still high, the PR industry needs to know which important information and news their audience needs to know about. That will help in showing that even though the data is expensive, stakeholders are being accommodated and are being met halfway with information
ReplyDeleteWhat is great about social media is that it brings people together,building relationships and interacting. Which can increase organizations image and be well known.
ReplyDeleteSocial media is a great platform for PR Companies to engage with their audience mostly because people are active on social media platforms such as Twitter and news travel pretty fast there. With the 4th industrial revolution it might scare most people because of the possibility of employees being layed of work but with the PR department that might not be the case because in order to reach out to people compassionate skills are required which in this case machines won't really do a pretty great job on that department of gaining the masses interest
ReplyDelete#4thIndustrialRevolution this 4th industrial revolution can have a positive and negative impact to the whole word. As it can make it easy for businees to manage thier account and raise brand awareness, but again privacy security it not that granted, which means hackers will have easy access to others people personal account. Do we realy think we can be THAT cyber smart and be protected?
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